WEBMASTER KNOWLEDGE

Before you jump into entiering your site's code to optimize the for search engine results, it's worth taking the time to take a moment and take some important considerations into account. Website optimiziation is like building a house: preparation is everything. Before you start optimizing your site, consider the following.

What is your website about?
What is the main focus of your website? What special content does your site contain? Is your site a commercial site or a private site? Define 5 good reasons why a visitor should come to your site and not to another. Take a piece of paper and write it down. ]
Who are your visitors?
What are your demographics? What kind of intenet user would be intersested in you site? If your site likely to be more attractive to a specific age group, a special interest group, to people who live in a specific region of the world? It ´s important to know the "target group" audience for your web site, because behavioral patterns vary widely depending on who your audience is. For instance, web professionals have behave very different on the web as oppossed to "one time a week" users and people in the age of 30 - 60 are completly different than web surfers in the range of 16 - 21. This is particulalry true with regard to how different demographic groups use search engines.
Take a moment to think about your web site in terms of the content it provides. Now imagine what you would type in a search engien to find a web site like yours. Remember, most of the internet users are not computer or web professionals. Something that seems intuitive to a computer or web professional may never occur to a non-computer saavy internet user. After you have think of the search words you would use to find a site like yours, try asking some friends or family (particularly those who are not computer or web professionls) what search words they would use.
You want to try to avoid the common mistake of blasting your sites with keyword that only a relatively small number of other webmaster would think to use to look up your site. At the very least it is worth considering that "average users" tend to think differently and use more simple words for searches on the web.
"Learn from the masters"
It`s not forbidden to learn from others. For instance, if your website`s main theme ( for example "bookstore" ) is on several other websites, too. If these sites are well positioned on search engines: visit the sites and have a look into their sourcecode. You can often find some good ideas for keywords from your competition.
How is your website programmed?
Different styles of website programming we will require you to know and utilize different kinds of search engine optimiziation. Frame-based websites are completly different than table-based sites in terms of how you should optimize them for search engines. Sites based on PHP, ASP or CFM require particularly careful optimization. Table-based sites tend to work best with search engine results, so if you are creating a new site you might consider making it table-based.