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5 insider tips from the author ( who pushed dozends of websites into a TOP 20 ranking ) . Never published before !

  1. Hidden comments
    Some searchengines ( for example : Google ) don`t care of the METATAG Description we set up so lovefully. If you want to place some extra words for them ( using keywords and describing your site ) , use a HTML comment inside your "HEAD" section. It`s not visible for website visitors, but some searchengines use it to build a search result. A HTML comment looks like this :

    <!--Informations about your website. Use your TOP 5 keywords here, too. -->

  2. List your keywords in the page title
    Some searchengines makes a difference where inside your webpage title relevant keywords are listed. If it` s possible for you, place keywords first. For example :

    "My company.com offers : books, videos, posters and free stuff"

    ..not bad, but better for your ranking is :

    "Books, videos, posters and free stuff by my company.com"

  3. Give files and directories sensefull names
    Searchengine robots always look for the matching of relevant keywords. And this not only inside title, metatags and bodytext. We can also optimize our sites with giving directories and pages the right names. For example :

    A page named "books.html" inside a directoy named "books" on your webserver is much better for searchengine rankings than a page "b_index_004.html" inside a "temp_004" directory .

  4. Never delete old pages - Use them for your rankings
    Once you have submitted your site to the searchengines, their spiders will visit your site and index all pages they can find there.
    Note, that searchengines are not able to control if a once submitted site is still there or not ( think of all these "404 - page not found" error messages ) . So if you plan to rename or delete pages, think of that these old files are still listed inside the searchengines and clicking on them will not amuse the users.

    Don`t delete pages, that are already spidered by the robots. Build in an redirection ( javascript or the META Equiv "refresh" tag ) which redirects the visitor to the page with the actual content.


    Don`t rename pages that are already indexed by the robots. If you like to have a different filename for a page ( maybe because you have readed the tips above ) save the already existing page under a different filename, update your links and insert a redirection into the old one.
     

  5. Make "deep links" visible for robots
    Normally you will submit the URL of your website to searchengines. The robots will visit your start page ( index.htm or default.htm ) and follow the links ( if you allowed this ) . Large Websites have several directories with subdirectories which include more subdirectories. Not all pages are mostly reachable direct from the start page, it`s usual that we want the visitors to klick the link "freebies" , then "downloads", then "graphics" and so on to reach a page like "graphic-download.htm" at the end, which is hidden deep down in the directory dumps of our website.
    The searchengine robots don`t follow these deep links all the time. They normally scan your site from the webserver root up to 1-2 directories and sometimes 1 subdirectory.

    The more single pages of your website are listed in the searchengine the higher your chances to reach lots of visitors.

    Create a simple HTML page that includes nothing except hyperlinks to all pages you want to have listed inside the searchengines. Set the "robots" METATAG to "noindex" so that this "little helper" will not get indexed.

    Some searchengines don`t accept submission of pages that are not the "index.html" ( or whatever your starting page is ).

    Set a link to the "link page" on your start page ( somewhere where it`s not confusing your visitors, for example : deep down at the bottom or inside a graphic that will not be clicked accidentially by users ) . The robots will follow this link, find your "little helper" and index the linked pages there, too.

    That`s why eyeland.com is listed with over 80 single
    ( and unique ) pages inside Google & Co....


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