Webmaster Knowledge Base | "Top Five" | Back to overview

A very effective tactic to bring your site into a "Top 20" ranking inside the searchengines is the strategic usement and implenting of 5 important keywords, that describes your site`s content best.

After you have readed the "getting started" chapter and take some time for preparation, you will have now a more detailed overview of the meaning of your website.

Take a time to think now of 5 single words that describes your website`s theme best.

Generally we can say that these parts of a website are important for the ranking inside searchengines :

  • The page title
  • The METATAG "Description"
  • The METATAG "Keywords"
  • The body text ( normal text content ) of the page

For a optimum ranking, it is important, that these "Top 5" keywords ( or some of them ) are part of your website`s page title, metatag description, metatag keywords and the normal text content ( body text ) . the searchengines are looking for a good keyword matching inside these parts. If the matching is good, your website will get listed as a very important searchresult ( with usement of this 5 words as searchstrings ) and so placed in a high ranking.

Because this chapter is a kind of "master level" knowledge base , I assume that you already know some things about metatags, but I also explain the most important metatags in the METATAG chapter.

So, let`s take eyeland.com as an example for this "Top 5" technique :

The top 5 keywords we used are :

Photoshop
Interfaces
Flash
Games
Templates

This is the page title of eyeland.com :

Eyeland Studio : Photoshop Interfaces | Flash Games and Interfaces | Web Templates

[ Note, that our "Top 5" keywords are part of the title ]

The METATAG "description" of eyeland.com :

<meta name="description" content="From html web templates, to web interface templates, to customizable Flash games and custom Flash games, to Photoshop and Flash interfaces : We have your customizable web design resources covered.">

[ Note, that our "Top 5" keywords are also part of the metatag description ]

This is a part of the METATAG keywords of eyeland.com :

<meta name="keywords" content="templates, flash games, photoshop interfaces, flash-interfaces, custom flash games, free interfaces, web, navworks, buttons, photoshop, flash, customizable, .....

[ Note, that our "Top 5" keywords are part of the metatag keywords and are listed first there ]

Parts of the body text of eyeland.com :

"Photoshop Web Foundry
Over 120 customizable interfaces, over 100 customizable buttons, over 100 seamless textures, 30 minutes of video, and a lot more."

"You asked for it, you got it. Check out our new pre-scripted HTML templates. Create fully coded web sites quickly and easily. Check it out! "

"Customizable Flash Games
Create your own Flash games with no Flash programming experience. You'll be able to generate royalty-free, license-free custom games quickly and easily."

"We're hard at work on SwiftLab, a new on-line application that lets you customize Flash-based greeting cards, games, websites, animations, and interfaces. We currently have a growing selection of free customizable greeting cards."

[ Note that our "Top 5" are also inside the body text of the page. Good matching of this keywords will result in high searchengine rankings ]



Proofs ? Well, here they are [ rankings of EYELAND STUDIO ] :

Searching "Google" for

..."photoshop interfaces" : rank 1 of 53.100 search results

..."photoshop buttons" : rank 4 of 122.000 results

..."interfaces flash" : rank 1 of 137.000 results

..."interfaces photoshop cd" : rank 1 of 23.800 results

...photoshop web interfaces : rank 1 of 45.200 results

You see : effective usement of only 5 keywords will increase searchengine rankings and so website traffic.

Some Rules for this technique :

  • Don`t use keywords that have nothing in common with your website`s content
    ( don`t use "free" and "download" if your site have nothing for free download )

  • Don`t overuse the keywords inside the title and METATAGs
    ( don`t repeat the same word too often inside your page title and METATAGs . The maximum is 2-3 times

  • Take care of keyword usement
    ( Your page title and the METATAG description have to make sense. It`s really no good idea to list only keywords in the description. Write a clear sentence or two and implent your "Top 5" )

  • Implent keywords in your website`s text
    ( while writing your website`s text like descriptions, informations etc. implent the keywords there also. do this in a logical way - it will not help to increase rankings if you write a page full of keywords with no sense. But you may use your "Top 5" keywords more than 2 - 3 times inside your body text . the more words your webpage contains at all the more repeats of this keywords are needed ).

Please note, that breaking these rules ( especially "keyword over-usement" ) can result in that the searchengines see your submision as spam and will block your site from their index .

You can hire us before searchengine submission to check your website for keyword matching and optimal searchengine fitness. EYELAND STUDIO also offers professional website analysis.